Dunkin' Donuts Strike

The recent strike by Dunkin’ Donuts workers has highlighted an uncomfortable truth in the service industry: essential workers are still undervalued. While these employees keep one of America’s most beloved chains running—often working long, understaffed shifts—they are paid minimum wage or slightly above, with limited benefits and little job security. The strike isn’t just about pay; it’s a fight for dignity, respect, and a seat at the table.

These workers are the backbone of the day-to-day operations. From opening before dawn to serving customers with a smile through the morning rush, their labor drives the profitability of the business. Yet, many of them report inconsistent scheduling, insufficient breaks, and a lack of upward mobility. When workers raise their voices about these issues, they’re often met with silence—or worse, retaliation.

What’s especially telling is the level of public support the strike has garnered. Consumers are beginning to understand that convenience and low prices often come at the expense of workers’ well-being. The pandemic already exposed the inequities within essential labor, and now more people are asking: Why should someone who works 40+ hours a week still live paycheck to paycheck?

This moment also ties into the broader labor movement happening across the U.S. From Starbucks baristas to warehouse workers, there’s a growing wave of worker empowerment demanding more than lip service. The Dunkin' strike is not isolated—it’s a ripple in a much larger tide of employee-led calls for equity in the workplace.

If corporations like Dunkin' want to maintain their positive brand image and customer loyalty, they must recognize the value of their front-line workers. Meeting their demands isn’t a concession—it’s an investment in a more sustainable and just business model. The future of work will be shaped by how we respond to these calls today.