clayhouse
The Ask
I tasked myself with creating a lasting impact in the creative community of Richmond, VA. After I found myself hosting friends I began to get requests to play from strangers and eventually bands from other states. Seeing the opportunity I decided I wanted to create something with purpose that highlighted and connected creatives of all kinds
And thus , ClayHouse was born
THE PROCESS
I began using these skills to start growing ClayHouse from my backyard to multiple cities. By networking with my friends who were already in the music scene, I grew my contacts list which allowed me to diversify the genres at my shows. Each show began being better organized than the last as I began to understand the gears needed to make a live show work so I hired photographers, sound techs, lighting and security. This kickstarted rapid growth which led me to looking for venues. Through forming contracts and negotiation I began hosting shows at multiple venues and eventually threw my first day festival in Monroe Park, Richmond VA which has now become a regular event that brings together thousands.
ORGANIZATIONAL
Booked bands, organized performance times, hired security & soundtechs. Organized food trucks, over 40 vendors, and local magazines
NETWORKING
Secured “regulars”. These being out of state bands with good crowd pull that will use ClayHouse when passing through Richmond. Useed local shows to meet members of the scene.
NEGOTIATION
Made deals with local venues to secure contracts ensuring ClayHouse and ClayHouse artist’s are protected and compensated.
COLLABORATION
Partnering with multiple different artists, venues, and organizations to curate fundraiser events for those in need.
GRAPHIC DESIGN
Used knowledge on adobe platforms to create flyers for events. Growing that skill immensely over time.
BUDGETTING
Ensuring that money is spent properly on promotion, staff, and concessions to ensure bands get compensated properly and attendees have the experience that exceeds expectations.
SKills USed
The OUTCOME
What started as just a few friends an I playing music in my backyard has become so much more. As a way to pursue my love for music & art, I saw an opportunity to make it something bigger. As of 2026 ClayHouse works with multiple venues on the east coast and has raised over $8k in fundraisers. It’s become a show curation and promotion platform for touring bands and local artists but more importantly, by hosting all genres of sound and staying focused on community, It’s become a safe place for anyone who enjoys the arts. Below are some moments captured from these events.
"DESPAIR WRAPPED IN A BOW" ClayHouse charity event. Commonwealth Times news article linked to image.
ClayFest '24 at Monroe Park, Richmond VA. Included food trucks, local art vendors, and live music.
Local Richmond artist selling their work at ClayFest. (@sirdimpleton on instagram)
